When people talk about detox these days, they wouldn’t automatically associate the trend with the name Rudolf Breuss. And yet the Austrian naturopath in fact already discovered the health benefits of detoxification in the middle of the last century.

Born on 24 June 1899, Rudolf Breuss grew up in Bludenz in the Voralberg region of Austria, the eldest of three siblings. After his schooling he worked at first as a baker. The First World War was already in full swing, and Breuss was drafted and sent to the front at the young age of 17. He was seriously injured in action and was taken to the military hospital in Innsbruck in 1917. Although his injuries healed, Breuss was left in a fragile state of health. Instead of just resigning himself to this condition, he began searching for alternative healing methods. Breuss finally found what he was looking for in naturopathy. He devoured countless books, delving particularly deeply into the teachings of Father Kneipp, founder of the world-renowned Kneipp Cure.

Testing fasting on himself

Breuss was thrilled with how he was able to improve his own health using naturopathic medicine. He focused especially on fasting, realising relatively early on that a fast lasting several days could bring extensive relief for the entire body, both for minor ailments and chronic diseases. Breuss thus already discovered in the early 1960s completely on his own the benefits of what is fashionably known today as detox. He tried out various methods and kept making adjustments while reading more and more books. Finally, after countless trials with himself as subject, he came up with his famous vegetable juice blend, which he named the “Breuss Cure”.

Detox of yesteryear

At the time, Breuss saw his mixture as an alternative remedy against disease, but it was really all about finding the optimal combination of five high-quality vegetables in order to supply the body with all the important nutrients it needs without placing a burden on the organism. On the contrary, the selected vegetables aid the detoxification organs (kidney, liver, etc.) in their work and thus promote detoxification processes. Breuss could not have known just how well the vegetable juice blend he concocted would stand the test of time and still be perfectly suited today for juice fasts of several days or for interval fasting. These days, we live in a world of abundance, with food available to us always and everywhere. Taking a conscious time-out and creating an oasis of deceleration can therefore be extremely soothing. This is what accounts for the lasting popularity of the detox trend.

Two partners on behalf of health

After his retirement, Breuss devoted even more time to his Breuss Cure and actively practised as a naturopath in order to share his experiences with others. His credo was to help as many people as possible to lead healthier lives with his Breuss blend – a goal he achieved in full. Word quickly spread in the Voralberg region and far beyond that a certain Herr Breuss had made a ground-breaking discovery that could even cure diseases. The onrush was so great that Breuss was soon no longer able to produce in his own modest kitchen the countless litres of Breuss blend demanded by his patients. In the mid-1970s, Breuss therefore went looking for a partner that could produce the blend in larger quantities. This is when he first met Hugo Brandenberger, the founder of the Swiss juice manufacturer Biotta. The two were united by the firm conviction that nature offers everything we need for a healthy and vital life. And that nature can only provide this bounty through consistent organic farming and the preservation of healthy soils and biodiversity.

The Breuss blend lives on

Since then, the Breuss blend has been produced exclusively by the Swiss organic pioneer Biotta, protected by trademark and distributed all over the world. Rudolf Breuss documented his experiences with the Breuss Cure and his knowledge of naturopathy in several books that are still available today in various languages. Throughout his life he himself adhered to a balanced, plant-based diet with plenty of vegetables and fruit and fasted regularly until old age. Rudolf Breuss died on 17 May 1990 shortly before his 91st birthday.